Town Center Room Capacities and Fees
The main floor offers distinct spaces to meet different needs: With 40,000 square feet available, the main floor of the Wisconsin Institutes for Discovery can accommodate more than 1,200 guests. Known as the Town Center, the space may be divided to welcome groups of various sizes.
To begin planning your event at the Town Center complete our application form or contact an event coordinator for more details.
To begin planning your event at the Town Center complete our application form or contact an event coordinator for more details.
Flexible, Functional Spaces
Capacities and Fees
| 1st Floor |
Event and Teaching Lab Spaces |
Maximum Capacity Range |
Room Fees | ||||||||
| UW or UW Affiliate | Nonprofit** | For-Profit** | |||||||||
| Hourly* | Half Day | Full Day | Hourly* | Half Day | Full Day | Hourly* | Half Day | Full Day | |||
| H.F. DeLuca Forum | 300+ | $50 | $150 | $300 | $65 | $225 | $450 | $130 | $450 | $900 | |
| Entire Open Court | 500–900 | $150 | $550 | $1,100 | $195 | $680 | $1,360 | $390 | $1,350 | $2,700 | |
| Main | 230–350 | $75 | $250 | $500 | $100 | $350 | $700 | $200 | $700 | $1,400 | |
| Central, West or East | 70–200 | $40 | $140 | $280 | $50 | $175 | $350 | $100 | $350 | $700 | |
| Mesozoic Garden View | 170–350 | $60 | $200 | $400 | $75 | $260 | $520 | $150 | $520 | $1,040 | |
| East | 70–200 | $35 | $120 | $240 | $40 | $140 | $280 | $80 | $280 | $560 | |
| West | 70–200 | - | - | - | $40 | $140 | $280 | $80 | $280 | $560 | |
| 3-D Microscopy Niche | 50–100 | - | - | - | $30 | $100 | $200 | $60 | $200 | $400 | |
| Entire Main Floor | 1,200 | Please contact an event coordinator for details. | |||||||||
| Conference Rooms (x2) | 14 | No Room Use Fee *** AV Charges May Apply |
$12.50/hr AV Charges May Apply |
$25/hr AV Charges May Apply |
|||||||
| Breakout Room Horseshoe |
10 | No Room Use Fee *** AV Charges May Apply |
$12.50/hr AV Charges May Apply |
$25/hr AV Charges May Apply |
|||||||
| Telepresence Room |
25 | No Room Use Fee *** | Please inquire for availability. | ||||||||
| ERC Meeting Rooms |
6–10 |
No Room Use Fee *** AV Charges May Apply |
Please inquire for availability. | ||||||||
| ERC Lobby |
50–80 |
No Room Use Fee *** AV Charges May Apply |
Please inquire for availability. | ||||||||
| 2nd–4th Floors |
Lab Spaces | Capacity Range | UW or UW Affiliate | Nonprofit Hourly Rate | For-Profit Hourly rate | ||||||
| Hourly* | Half Day | Full Day | Hourly* | Half Day | Full Day | Hourly* | Half Day | Full Day | |||
| 3rd Floor Lab | Classroom for 30 (default) | $50 | $150 | $300 | $65 | $225 | $450 | $130 | $450 | $900 | |
| Classroom for 45 | Room Fee +$30 | Room Fee +$45 | Room Fee +$55 | ||||||||
| 4 Pod Setup for 24–32 | Room Fee +$25 | Room Fee +$35 | Room Fee +$45 | ||||||||
| 6 Pod Setup for 36–48 | Room Fee +$30 | Room Fee +$40 | Room Fee +$50 | ||||||||
| Custom up to 49 | Room Fee +$60 | Room Fee +$70 | Room Fee +$80 | ||||||||
| Lab Spaces | Capacity Range | UW or UW Affiliate | Nonprofit Hourly Rate | For-Profit Hourly rate | |||||||
| Hourly* | Half Day | Full Day | Hourly* | Half Day | Full Day | Hourly* | Half Day | Full Day | |||
| 2nd and 4th Floor Lab | 49 | $50 | $150 | $300 | $65 | $225 | $450 | $130 | $450 | $900 | |
Saturday events concluding after 5 p.m. subject to $300 cleaning fee.
* Two hour minimum reservation request ** Some spaces require UW sponsorship *** Cancellation Fees may apply
Standard Room Rental Fees Include:
- An on-site event coordinator;
- General liability insurance;
- Standard furniture which may include tables, chairs, lectern, and basic cleaning after the event for a standard room setup.
- Forum: Tables (66), chairs (200), lectern with microphone, projector and screen
- Breakout rooms: Table, chairs (14) and projector
- Horseshoe room: Table, chairs (10)
- Atria spaces: Furniture varies by space; please contact an event coordinator for details. - Basic A-V items. These include basic lighting and sound (varies by room), data projector, computer, CD/DVD, Internet (podium, microphone, sound if available). To ensure A-V support, A-V items must still be requested five days in advance. All requests received the day of the event will incur a $25 late request fee, if we are able to accommodate the request.
Special Service Charges:
- Event sponsor(s) are responsible for all costs of any required special services. These may include, but are not limited to, non-standard room setups, special maintenance requirements, substantial removal of furniture, exhibit booths, special lighting, security personnel, box office usage, theater technical and non-technical personnel, ticket sellers, light operators, stair guards, checkroom attendants and A-V Tech staff (beyond standard services described above). Where possible, the director or designee will determine which arrangements will be defined as "special." Where possible, charges will be determined in advance and included in the rental/service contract (see fee schedule). Fees will be assessed for special services provided by the Town Center, whether requested or necessitated.
- The Town Center reserves the right to require the sponsoring organization to engage additional event staff and/or University Police Department staff at prevailing rates to provide services such as crowd control, safety compliance, food service and facilities management, clean-up and repair resulting from misuse of facilities.
- Event sponsors will be responsible for building fees charged for special requests for room use beyond the normal daytime business hours of 8 a.m. to 5 p.m. Monday through Friday.
- No carry-in foods or beverages are allowed in the first floor Town Center food venues.
Capacity by Space
| Classroom | Lecture | Conference | Banquet | Reception | |
| Forum Walls Closed |
198 | 300 | 198 | 200 | 300 |
| Forum Walls Open |
198 | 300+ | 198 | 340 | 300+ |
| Entire Open Court |
- | - | - | 500 | 900 |
| Main | - | - | - | 230 | 350 |
| West | - | - | - | 70 | 150 |
| Central | - | - | - | 100 | 200 |
| East | - | - | - | 90 | 200 |
| Mesozoic Garden View |
- | - | - | 170 | 350 |
| West | - | - | - | 90 | 200 |
| East | - | - | - | 80 | 150 |
| 3-D Microscopy Niche |
- | - | - | - | 100 |
| Entire Main Floor |
- | - | - | 900 | 1,200 |
All numbers are approximate and will vary with setup and services requested.