Town Center Room Capacities and Fees

The main floor offers distinct spaces to meet different needs: With 40,000 square feet available, the main floor of the Wisconsin Institutes for Discovery can accommodate more than 1,200 guests. Known as the Town Center, the space may be divided to welcome groups of various sizes.
To begin planning your event at the Town Center complete our application form or contact an event coordinator for more details.
 

Flexible, Functional Spaces

Capacities and Fees

1st
Floor
Event and
Teaching Lab
Spaces
Maximum
Capacity
Range
Room Fees
UW or UW Affiliate Nonprofit** For-Profit**
Hourly* Half Day Full Day Hourly* Half Day Full Day Hourly* Half Day Full Day
H.F. DeLuca Forum 300+ $50 $150 $300 $65 $225 $450 $130 $450 $900
Entire Open Court 500–900 $150 $550 $1,100 $195 $680 $1,360 $390 $1,350 $2,700
Main 230–350 $75 $250 $500 $100 $350 $700 $200 $700 $1,400
Central, West or East 70–200 $40 $140 $280 $50 $175 $350 $100 $350 $700
Mesozoic Garden View 170–350 $60 $200 $400 $75 $260 $520 $150 $520 $1,040
East 70–200 $35 $120 $240 $40 $140 $280 $80 $280 $560
West 70–200 - - - $40 $140 $280 $80 $280 $560
3-D Microscopy Niche 50–100 - - - $30 $100 $200 $60 $200 $400
Entire Main Floor 1,200 Please contact an event coordinator for details.
Conference Rooms (x2) 14 No Room Use Fee ***
AV Charges May Apply
$12.50/hr
AV Charges May Apply
$25/hr
AV Charges May Apply
Breakout Room
Horseshoe
10 No Room Use Fee ***
AV Charges May Apply
$12.50/hr
AV Charges May Apply
$25/hr
AV Charges May Apply
Telepresence
Room
25 No Room Use Fee *** Please inquire for availability.
ERC Meeting Rooms
6–10
No Room Use Fee ***
AV Charges May Apply 
Please inquire for availability. 
ERC Lobby
 50–80
No Room Use Fee ***
AV Charges May Apply 
Please inquire for availability. 
2nd–4th
Floors
Lab Spaces Capacity Range UW or UW Affiliate Nonprofit Hourly Rate For-Profit Hourly rate
Hourly* Half Day Full Day Hourly* Half Day Full Day Hourly* Half Day Full Day
3rd Floor Lab Classroom for 30 (default) $50 $150 $300 $65 $225 $450 $130 $450 $900
Classroom for 45 Room Fee +$30 Room Fee +$45 Room Fee +$55
4 Pod Setup for 24–32 Room Fee +$25 Room Fee +$35 Room Fee +$45
6 Pod Setup for 36–48 Room Fee +$30 Room Fee +$40 Room Fee +$50
Custom up to 49 Room Fee +$60 Room Fee +$70 Room Fee +$80
Lab Spaces Capacity Range UW or UW Affiliate Nonprofit Hourly Rate For-Profit Hourly rate
Hourly* Half Day Full Day Hourly* Half Day Full Day Hourly* Half Day Full Day
2nd and 4th Floor Lab 49 $50 $150 $300 $65 $225 $450 $130 $450 $900
 


Saturday events concluding after 5 p.m. subject to $300 cleaning fee.
 * Two hour minimum reservation request          ** Some spaces require UW sponsorship         *** Cancellation Fees may apply

Standard Room Rental Fees Include:

  1. An on-site event coordinator;
  2. General liability insurance;
  3. Standard furniture which may include tables, chairs, lectern, and basic cleaning after the event for a standard room setup.
    - Forum: Tables (66), chairs (200), lectern with microphone, projector and screen
    - Breakout rooms: Table, chairs (14) and projector
    - Horseshoe room: Table,  chairs (10)
    - Atria spaces: Furniture varies by space; please contact an event coordinator for details.
  4. Basic A-V items. These include basic lighting and sound (varies by room), data projector, computer, CD/DVD, Internet (podium, microphone, sound if available). To ensure A-V support, A-V items must still be requested five days in advance. All requests received the day of the event will incur a $25 late request fee, if we are able to accommodate the request.

Special Service Charges:

  1. Event sponsor(s) are responsible for all costs of any required special services. These may include, but are not limited to, non-standard room setups, special maintenance requirements, substantial removal of furniture, exhibit booths, special lighting, security personnel, box office usage, theater technical and non-technical personnel, ticket sellers, light operators, stair guards, checkroom attendants and A-V Tech staff (beyond standard services described above). Where possible, the director or designee will determine which arrangements will be defined as "special." Where possible, charges will be determined in advance and included in the rental/service contract (see fee schedule). Fees will be assessed for special services provided by the Town Center, whether requested or necessitated.
  2. The Town Center reserves the right to require the sponsoring organization to engage additional event staff and/or University Police Department staff at prevailing rates to provide services such as crowd control, safety compliance, food service and facilities management, clean-up and repair resulting from misuse of facilities.
  3. Event sponsors will be responsible for building fees charged for special requests for room use beyond the normal daytime business hours of 8 a.m. to 5 p.m. Monday through Friday.
  4. No carry-in foods or beverages are allowed in the first floor Town Center food venues.

Capacity by Space

  Classroom Lecture Conference Banquet Reception
Forum
Walls
Closed
198 300 198 200 300
Forum
Walls
Open
198 300+ 198 340 300+
Entire
Open
Court
- - - 500 900
Main - - - 230 350
West - - - 70 150
Central - - - 100 200
East - - - 90 200
Mesozoic
Garden
View
- - - 170 350
West - - - 90 200
East - - - 80 150
3-D
Microscopy
Niche
- - - - 100
Entire
Main
Floor
- - - 900 1,200


All numbers are approximate and will vary with setup and services requested.