Reserve a space

Discovery Building

With 40,000 square feet available, the main floor of the Discovery Building can accommodate up to 1,200 people. Known as the Town Center, the spaces shown in the floor plan may be reserved to welcome groups of various sizes.

Reserve a Space

Town Center Spaces Feature:


  • State-of-the-art audiovisual services including projection, sound, live streaming and multimedia capabilities
  • Onsite dining options and catering
  • Onsite event staff support
  • Flexible, functional spaces with customizable setup options
  • Water features, plants and trees that create a natural ambience
  • Free WiFi

Large Rooms

Town Center spaces provide a welcoming place for lectures, poster sessions, receptions, galas and more. Two large rooms — the H.F. DeLuca Forum on the main floor and the Orchard View Room on the third floor — are suitable for large conferences and lectures.


Small Rooms

Conference rooms on the first and second floors are suitable for group meetings and breakout sessions. The small conference rooms and the boardroom are outfitted with state-of-the-art integrated audiovisual equipment.


Atrium Spaces

The Town Center features a large, open atrium with ample natural light, trees and water features. The open court area on the Campus Drive side of the building features views of the research floors above and can accommodate up to 625 people. The Mesozoic garden view space on the University Avenue side looks on a primeval setting with plants dating to the dinosaur age, geologic artifacts and more.


Lab Spaces

These fully outfitted wet lab spaces are reservable for activities including adult learning, professional development, technology demonstrations and more.


UW–Madison Groups Only

Several spaces on the Randall Avenue side of the building may be reserved by groups from UW–Madison only. These spaces include the Entrepreneurs' Resource Clinic and the Mesozoic garden view west area.

Various seating options in the Atrium
Town Center

Plan Your Event

The Town Center can be divided to accommodate groups of various sizes, with up to 1,200 guests. On-site event and AV staff work with you from planning to executing your event. Spaces are fully customizable and many AV resources are available to support your event.

Additional Info

Catering & Parking

Steenbock’s on Orchard, the exclusive onsite restaurant and caterer, provides exceptional customized menus. Their experienced staff coordinate directly with the Town Center event staff to ensure your event is successful.

For more information contact Megan Moderson at or 414.839.5512.

Although onsite parking is not available at the Discovery Building, there are three University of Wisconsin-managed lots (lots 17, 20 and 80) nearby. To learn more about parking options, reserving parking passes and more, please work directly with UW–Madison Transportation Services

Capacities & Fees

Custom setups and AV equipment are available to enhance your event.

arrowPay Invoice After Event

Policies & Guidelines

To help ensure successful events, the Town Center has helpful policies and guidelines that provide more information on accessing your space, catering, equipment rentals, parking and much more.