Mar 6, 2019

Innovation workshop: Customer segmentation and market research

Participants identified different customer segments and learned about resources that can be used right away to better understand potential markets.
Mar 5, 2019

Crossroads of ideas: Approaching MLK's dream

Using randomized controlled trials, scientists have started to examine the effectiveness of different pro-diversity initiatives. Markus Brauer reports cutting-edge research from this new field of diversity science.
Mar 4, 2019

Entrepreneurons - Launching a food enterprise: Learn from the masters

Erica Gruen, Matt Howard and Chad Anderson serve up their recipe for success and offer constructive critiques to aspiring food entrepreneurs in a friendly live pitch session moderated by Alice Choi.
Mar 1, 2019

SoundWaves: Hidden worlds of the human body

We live every day of our lives inside our bodies, but there is so much we don’t know about them. Explore the hidden worlds of the human body with UW–Madison scholars Manish Patankar, Matthew Banks, Andrea Mason, Joe Salmons, Daniel Grabois and Paul Rowe.